Azikazin Magic World
MUSIC, GAMES & CHARACTERS
Lionclad and Moogia (Azikazin Magic World) in Barcelona. Photo by Ivan Martínez / TMN
South Korean collective Azikazin Magic World discusses music, characters, games, animation, and the collaborative process behind a fictional universe that continues across albums, videos, comics, and live performance.
BARCELONA | Interview by Pablo Herrera | Photo by Ivan Martínez
TMN spoke with Lionclad and Moogia of Azikazin Magic World, a South Korean creative collective working across electronic music, animation, games, comics, and character design. Their project is built around Jujubee, a small red character whose story connects the group’s songs, visual language, and the larger world of Tra→Kids!.
During Primavera Pro Barcelona 2026, the group performed in Europe for the first time. They describe the experience less as a technical milestone than as a direct exchange with an audience they saw dancing and responding to the music.
“It was our first performance in Europe, and people were so kind and really enjoyed the music. It was a truly meaningful and heartwarming experience.”
Azikazin Magic World performing at Primavera Pro Barcelona. Photo by Ivan Martínez / TMN
The project began before it had a name or a defined format. The members were friends from the same neighborhood who had started making music together. A collaboration with someone working in video gradually led them to add music videos, characters, games, and other forms of media to what they were already doing.
They do not describe that development as a sequence in which one medium comes first and the rest follows. An idea for a game, a character, a piece of music, or a visual can become the starting point. The group shares ideas, then develops what is already there.
“There’s no fixed order. Sometimes a game concept comes first, or world-building comes first. We share ideas in no particular order, then build from there.”
Characters are the point where those different elements meet. The group’s interest in animation, games, and the visual culture they grew up with gave them a way to build stories that could move between formats without separating the music from everything around it.
“Azikazin Magic World centers on its characters. When we started creating it, the story revolved around the characters we loved as kids. We wanted to create that kind of media-mix culture.”
Jujubee is the central character within that world. The group writes stories around him and connects those stories to music, art, video games, and the other characters who make up Tra→Kids!. Those characters are not only visual references: their voices and sounds appear in the songs through sample packs designed by the group.
“Jujubee is our main character. We write stories about this character, and it all connects with music, art, and video games.”
Their interest in building a world comes directly from childhood memories. The members mention animation series such as Digimon and Pokémon, and the way the characters, colors, games, and stories from that period stayed with them. Those references did not become a nostalgic exercise; they became material for a project they continue to expand in the present.
“We used to watch animation series like Digimon and Pokémon when we were young. Those stories influenced us. Our whole team loves those memories.”
Lionclad of Azikazin Magic World performing at Primavera Pro Barcelona. Photo by Ivan Martínez / TMN
That approach is also visible in how they talk about sound. Playing synthesizers is not separate from the rest of the project: building a set, working out how the sound will respond, and using it in performance feels similar to playing a game.
“Playing synth is playing a game, actually. You build the sets technically, and you design how the sound comes out. The whole process feels like I’m playing a game.”
The story around Jujubee is developed more directly in Memory Overdrive, the group’s first full-length album. In order to transform and protect his friends, Jujubee consumes the memories he shares with them. The more he needs to fight, the more he loses, leaving the relationship with Tra→Kids! at the center of the record.
“Jujubee consumes memories to transform and protect his friends. That’s the foundation of our lore.”
Future releases will continue to focus on individual characters: what they do, what they like, how they dress, and the stories around them. The group also wants to eventually make an animated short film and expand the project through games, once people have more time to enter the world and get to know its characters.
Before arriving at their current visual language, Azikazin Magic World worked in a basement studio with no windows. They connect that space to earlier material such as “Eyeballs,” whose imagery and sound were darker, stranger, and closer to the unsettling logic of children’s television. Over time, they brought their references together and developed the more specific, playful identity that now defines the project.
“It was a little darker, maybe more like Sesame Street style, and a little spooky. Then we gathered together and developed a more specific style—something a little cute.”
Moogia of Azikazin Magic World performing at Primavera Pro Barcelona. Photo by Ivan Martínez / TMN
The group’s work does not separate music from the characters, visuals, or games that surround it. Each new song, video, or object adds another part to the same world and gives them another way to keep developing it together.
Our full interview with Azikazin Magic World is now live, and you can watch it below.
Interview by Pablo Herrera / TMN. Primavera Pro Barcelona 2026. Teens Media Network®
