PRIMAVERA PRO
MUSIC CONFERENCE
Primavera Pro 2025: TMN on the Frontlines of Music Industry Innovation
We’ve landed in Barcelona once again, ready to dive into one of the year’s most significant adventures: Primavera Pro. As the professional arm of the iconic Primavera Sound Barcelona, Primavera Pro is a global nexus for music industry insiders, running this year from June 4 to June 8, 2025 at the Centro de Cultura Contemporània de Barcelona (CCCB). This dynamic event combines insightful conferences, over a dozen music showcases, the cutting-edge Ideas Showroom, and unparalleled networking opportunities — all under one roof.
This dynamic event combines insightful conferences, over a dozen music showcases, the cutting-edge Ideas Showroom, and unparalleled networking opportunities — all under one roof. Let’s explore together some of the highlights that make this event truly unique:
Conferences
Among the many sessions this year, the panel “The Future of Digital Licensing: AI, Copyright, and the Next Evolution of Music Publishing” stands out. On June 4, 2025, 11:30 AM in the Mirador space, experts from Warner Music, OMPI, Telefónica, and legal fields will dissect the challenges posed by AI-generated works and the role of collective management organizations. This conversation is essential for anyone tracking the future of music rights in the digital era.
The conversation continues on June 5, 2025, 6:00 PM at the Networking Bar with the “Digital Licensing & Sync Sessions” cocktail mixer — an exclusive opportunity to engage directly with industry leaders behind this evolving landscape in a relaxed setting.
Also on June 5, 2025, 3:30 PM, First Floor Live presents “Mood Machine: The Rise of Spotify and the Cost of the Perfect Playlist,” featuring writer Liz Pelly. Drawing on her book and Harper’s Magazine exposé, Pelly, moderated by critic Shawn Reynaldo, will unpack the ethical and economic tensions of streaming platforms, exposing controversial practices like “ghost artists” and their impact on musicians’ livelihoods and artistic integrity.
“K-Pop’s global surge meets Latin rhythms” in a compelling discussion on June 5, 2025, 11:00 AM in the Auditori. Fernando Grediaga, newly appointed GM of HYBE Latin America, joins journalist Camila Beraldi to explore HYBE’s ambitious strategy for blending Korean training models with Latin music’s vibrant culture — a rare glimpse into how this entertainment powerhouse is reshaping the region’s musical landscape.
On June 6, 2025, 5:00 PM, Hinds, the resilient Madrid-based indie rock duo, reunites with the viral music show Track Star for a live interview in the Auditori. Following the release of their emotionally charged album “VIVA HINDS,” Carlotta Cosials and Ana Perrote will share insights on creative rebirth and artistic freedom, amplified by collaborations with Beck and Grian Chatten.
The same day, June 6, 2025, 3:30 PM, “Sabor a Queer” offers an unmissable podcast special featuring artist María Escarmiento and A&R manager Carmen Picado. This candid session dives into the intersections of queer identity, authenticity, and commercial strategy within today’s pop landscape — a vital conversation on visibility and the evolving role of LGBTQ+ voices in music.
Showcases
Among the many showcases, four stand out: UK artist L E M F R E C K performs June 6, 2025, 2:20 PM, bringing a compelling blend of drum and bass-infused personal storytelling that earned him the 2024 Welsh Music Prize. Seoul’s electronic hip-hop duo HYPNOSIS THERAPY takes the stage June 4, 2025, 4:50 PM, delivering hypnotic, genre-bending beats that defy conventions and reflect Korea’s vibrant underground scene. Costa Rican singer-songwriter Sofi Páez will perform June 5, 2025, 1:30 PM, captivating audiences with her intimate piano-driven debut album “Silent Stories.” Lastly, representing Argentina’s vibrant indie-pop scene, Isla Mujeres takes the stage with their dreamy melodies and layered harmonies, delivering an intimate yet electrifying performance that’s not to be missed.
Ideas Showroom Highlights
Among the cutting-edge discussions at the Ideas Showroom, these presentations stand out for their impact and innovation:
“Together for the Common Good” How Live Events Can Promote Sustainability and Restore the Planet on June 4, 2025, 11:00 AM, strengthens climate resilience. Using tools like satellite monitoring and data visualization, the nonprofit facilitates the adoption of ecological solutions that reduce emissions, waste, and costs.
“Empowerment Loop” Cultivating a Self-Sustainable Future for Moroccan Women in Electronic Music on June 4, 2025, 11:30 AM, empowers women and non-binary people in electronic music through education, professional development, and event production. With over 30 workshops and 4 intensive courses across 8 cities, they’ve trained more than 60 students, fostering an inclusive and self-sustainable ecosystem for local talent.
“Empowering Young Talent” Music Industry Experience for Students on June 5, 2025, 12:45 PM, created by Microfusa school, offers students real experience managing a promoter, record label, and podcast. Supported by the school’s mentoring and funding, students organize large-scale events, including festivals with artists like Mushkaa and Figa Flawas at venues such as Sala Apolo. Since 1987, Microfusa has offered higher education diplomas in music production and industry, with campuses in Barcelona, Madrid, and online.
Kick off your Primavera Pro experience on June 4, 2025, at 6:30 PM with the inaugural Botifarrada hosted by Catalan Arts at the Networking Bar. Featuring live performances by GUINEU, okdw, xicu, and Remei de Ca la Fresca, this festive gathering celebrates local talent alongside cultural exchange, accompanied by traditional Catalan delicacies.
FEELING INSPIRED?
Become a TMN member and join the community powering the next generation of creators.
Get exclusive content, support young and independent journalism, learn alongside emerging talent, and be part of a movement that believes in the power of ideas.
TMN exists thanks to people like you!
Share this post:
