RUIDOSA FEST
MUSIC FESTIVAL
A Day of Music, Power, and “Latina” Voices at Lincoln Center
Snow Tha Product. Photo: Pablo Herrera (TMN).
The second edition of Ruidosa Festival in New York City was nothing short of electric. With an all-women lineup featuring some of the most influential voices in Latin music today, the event proved that artists like Empress Of, Snow Tha Product, and YEИDRY are here to stay — and they’re reshaping the sound and culture of both Latin America and the U.S. Somos mujeres y hacemos música — and we’re doing it louder than ever.
NEW YORK CITY. Written Pablo Herrera. Photos by Pablo Herrera and Henry Ortiz-Londono
Ruidosa Fest (“to make noise” or “to roar” in the feminine form in Spanish) is an independent, feminist platform where pop culture meets advocacy, celebrating female-identifying voices and perspectives. Its collaboration with Lincoln Center for Summer for the City turned the iconic New York venue into a hub for music, dialogue, and empowerment.
Ruidosa Fest Panel 2025. Mary Petro (United Talent Agency), Jennifer Sarkissian (LAMC / Nacional Records), Corina Azpúrua (Believe Ibero-America), Francisca Valenzuela (Ruidosa’s founder, singer-songwriter) and Alexis Hodoyán-Gastélum (Remezcla). Photo: Pablo Herrera (TMN).
Voices and Perspectives: The Industry Panel
The day began with a thought-provoking panel introduced by Francisca Valenzuela — Ruidosa’s founder, singer-songwriter, and all-around force of nature. The discussion brought together powerful industry figures: Mary Petro (Agent, United Talent Agency), Jennifer Sarkissian (LAMC / Nacional Records, General Manager), Corina Azpúrua (Regional Head of Editorial & Marketing Partnerships, Believe Ibero-America), and moderator Alexis Hodoyán-Gastélum (Music Editor, Remezcla). They tackled representation, challenges, and the future of women in the music industry with unapologetic honesty and vision.
Francisca Valenzuela sat at the piano for an intimate three-song set. Photo: Pablo Herrera (TMN).
After the panel, Valenzuela sat at the piano for an intimate three-song set—a rare chance to experience her artistry up close. You can catch a clip from that emotive performance now on our YouTube Channel.
TMN had the chance to interview her right after (interview coming soon!) about being a woman entrepreneur, staying true to your passion, and her advice for young creators:
“In today’s world, what truly matters is having a point of view, a perspective. Be unique and authentic.”
Music Without Limits
From there, the stages across Lincoln Center came alive. Chilean and Mapuche rapper MC Millaray opened the musical program with a high-energy set that had the audience moving from the first beat. Her infectious rhythm set the tone for what would be a day of unstoppable music. Catch a snippet of her performance on our YouTube channel.
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Next, Camila Fernández, the Mexican mariachi singer from the legendary Fernández dynasty, took the Dance Floor stage and delivered a stirring performance of “Se Cancela La Llorada.” It was more than just a song — it was a bold, unapologetic statement against machismo, embraced by a crowd that sang and swayed along. Watch highlights from her performance on our YouTube channel.
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Then came YEИDRY, the Italian-Dominican vocalist whose flawless voice stunned the audience into moments of awe. “My father is here and will hear me on stage for the first time,” she told the crowd, adding an intimate layer to an already magnetic set. Relive part of her performance now on our YouTube channel.
Sofía Rei. Photo: Pablo Herrera (TMN).
Argentinian musician Sofía Rei followed with a tapestry of sounds, weaving together art-pop, jazz, and Latin influences in a performance that felt as much like a cultural journey as it did a concert. See her in action over on our YouTube channel.
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The momentum carried on with PAMÉ, whose Dominican-American energy kept people dancing until J Noa stormed the stage at Damrosch Park. Her explosive rap performance was a powerful reminder of how women are shaping the future of Latin hip-hop. Peep this fire moment from her set on our YouTube channel.
Tap on pictures to enlarge.
As the evening deepened, Empress Of arrived with her unmistakable mix of energy and emotion, announcing her upcoming tour with Lorde and debuting a brand-new track. Get a taste of her vibe over on our YouTube channel.
Snow Tha Product. Photo: Pablo Herrera (TMN).
The festival reached its high point when Snow Tha Product closed the night — a whirlwind of defiance and celebration, leaping into the crowd, spraying champagne, passing around tequila, and turning Damrosch Park into a space of pure liberation. This performance went crazy—watch it now on our YouTube channel.
The festival closed out with a spectacular silent disco hosted by Tayhana, keeping the energy high and the crowd dancing almost until midnight—a perfect ending to a day full of music, connection, and celebration.
🎥 Want more? We’ve got a whole Ruidosa Fest NYC playlist packed with the best moments, from crowd-surfing to backstage vibes. Hit subscribe so you don’t miss the next drop.
More Than a Festival
Covering Ruidosa Fest 2025 NYC for a second time in a row was an absolute privilege. It’s more than a lineup — it’s a movement that celebrates the power, diversity, and creativity of Latine women in music. There’s no way to fit all the magic into one post, so stay tuned for more photos, live moments, and our exclusive interviews on the TMN Ruidosa Fest YouTube playlist.
TMN team during the coverage of Ruidosa Fest at Lincoln Center, NYC. Photo: Sachyn Mital (Lincoln Center)
Editorial Note: Special thanks to Ruidosa Fest and Francisca Valenzuela for bringing this vision to New York, to Lincoln Center’s Summer for the City for making it happen, to TMN creator Henry Ortiz for his stellar work, and to TMN mentor Pablo Herrera for leading the coverage.
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