TMN MODEL
TMN Universe
Why TMN Exists, and Why So Few Understood It at the Beginning
TMN® Creators working at Cruïlla Festival, barcelona. Photo by Pablo Herrera.
When I started TMN®, almost no one really understood what it was. Not because the idea was complex (it is!), but because it challenged structures that are still deeply rigid. Here are the main walls we hit from day one.
1. The education system couldn’t see it
For many, education is still impossible to imagine without a classroom, a blackboard, theory, and rigid standards. Learning must look like school, or it doesn’t count.
We asked a different question:
Why can’t valuable learning happen outside school?
2. Traditional media laughed at the idea
Young people creating serious content? Impossible. Naive. Not “professional enough.”
Legacy media couldn’t see past its own hierarchy: adults decide, youth execute, and only after years of “permission” do they get “a voice”, often a weak voice that ends up losing all sense of originality, candor, and freshness. Legacy media dynamites creativity and independent thinking.
We rejected that vertical logic from day one with a simple question:
Why does a media outlet have to be rigid, vertical, and adult-driven?
3. The industry only offered internships, not real responsibilities
In so called “professional” environments we hear: “Young people can’t work and learn at the same time.”
Translation: bring coffee. Watch from the side. Don’t touch the real operation.
That model is operated both by fear and ego.
We asked a different question:
Why can’t young people learn by working?
4. Creative education is still treated as either childish or painfully serious
Either: gamified like toys, with no real expectations, or so rigid and academic that young people only try to impress adults instead of building real skills. Think of high schools training kids in media by simulating a legacy news outlet. Absurd!
Both approaches miss the point.
Creative education should include culture: music, film, fashion, pop culture. These are not “extras”, they shape identity, imagination, language and entire industries!. They are essential.
We asked:
Why can’t creative education be entertainment?
5. And the final question that breaks everything
Why pile up assignments in boring portfolios no one ever sees?
Why not create real content instead?
Why not build a real business model around that?
Why not create a subscription system where people pay to access, learn from, and enjoy that content?
Why can’t a creator be trained inside a real media outlet?
All of this is what we have been challenging (and transforming) with TMN for more than two years now
Are we early?
Yes. At least 10–20 years ahead.
Universities are still banning AI instead of teaching how to use it creatively and ethically.
High schools still prepare students for a world that no longer exists.
Legacy media still believes only heavy cameras, tripods, expensive lights, tons of makeup and huge crews produce “valuable” content.
Entertainment still infantilizes teens who already live in a TikTok-native world.
And legacy media and institutions still need ten layers of permission to make the simplest update.
TMN® was built for a different future. The most real future possible.
A future where media + education + entertainment are not separate industries, but a single ecosystem.
A future where young people don’t wait — they just build.
A future where learning is real, cultural, practical, and visible.
Stay with us on this analysis because This is just the introduction.
Over the next days, we’ll go point by point.
Read more blog post from Pablo Herrera 👉🏽 here.
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