At the British Music Embassy during SXSW 2025, TMN® founder Pablo Herrera met with British artist Ellur — one of those conversations that feel both spontaneous and deeply revealing. Between laughs and reflection, she spoke about how writing helps her make sense of her emotions, and how creating music has become her way of learning who she is.

Ellur reminds us that confidence doesn’t come from perfection, but from creating anyway. Her words — “Creating is what keeps me going” — capture the essence of what we explore at TMN®: the idea that art, learning, and courage are all part of the same process. It’s not about chasing fame, but about following what truly makes you feel alive.

We publish this interview as part of our TMN® Exclusive Series, where young creators document and reflect on the voices shaping today’s music scene. These stories help us understand what creativity means for a new generation — real people, real moments, real growth.

Read the full interview with Ellur on our blog.

📍 Recorded at SXSW Music Festival – March 2025.

🎥 A TMN – Teens Media Network production.

✍🏼 Interview by Pablo Herrera for TMN®.

Become a member to access exclusive content: more interviews, live sessions, and behind-the-scenes looks at the artists you love.

We create and share these videos to learn and to pass on what we’re discovering. So if you love music, learned something new from this content, or simply find it valuable — share it. 🙌🏽

🎥 We drop new videos often. Subscribe to our YouTube channel and hit the 🔔

Become a Creator | Become a Member | Read our Blog | Get TMN Merch