1 MINUTE WITH
TMN MUSIC
A Closer Look
TMN® Creators interviewing the band Lactik at Razzmatazz, Barcelona. Photo by Gisela Serra Chico.
I was not born a music journalist. I studied something far from music journalism. I don’t define myself as a journalist, a photographer, a writer, or a filmmaker — and I never really wanted to.
And yet, I do all of those things.
When we go to a music festival, we grab the cameras we have in our pockets and we document what’s happening. We don’t stop to define roles. We don’t ask what we are “allowed” to be. We pay attention, we decide, and we do the work.
My pleasure has always come from not putting labels on myself. From avoiding predefined paths that tell you in advance what you can or cannot do. That freedom — and the responsibility that comes with it — is at the core of how I learn, and how TMN® works.
This mindset is where the 1 Minute With series comes from.
Over time, TMN® has documented more than 50 short video moments with artists — brief conversations, encounters, and fragments that happened where music actually lives. Many of them took place right after concerts, in festivals, backstage, or in passing moments that don’t exist on schedules.
These are not staged interviews.
They are not pre-written conversations.
They are raw, direct, and to the point.
One example is a conversation we recorded with Baths at SXSW, just after his show. There was no plan. No setup. Just a simple question: “Do you want to talk for a minute?”
BATHS interviewed by Pablo Herrera at SXSW Music Festival, Austin, TX.
What happens in those moments is something you can’t reproduce in a controlled environment. When an artist has just stepped off stage, something is still open. The answers come from a different place. There is no performance left to protect.
I never asked myself whether I had the authority to do this.
Whether I needed permission.
Whether I needed a journalism degree or an external validation to make it legitimate.
The answer was no.
And maybe that’s precisely why I made the mistakes you need to make in order to actually learn — not to imitate journalism, but to practice it.
A few days ago, I spoke with a TMN® creator and asked her how the project had helped her grow professionally. She remembered her first interviews in 2024 at Cruïlla Festival. She remembered asking questions like: “Is this right?”“What should I write?” She remembered the guidance and the doubt.
Then she said something important:
A year later, I was doing all those interviews by myself. With confidence. Making decisions.
TMN® Noelia Serrano interviewing Sergio del Boccio at Cruïlla Festival, Barcelona.
That conversation matters because it proves something very simple: learning happens through exposure and responsibility, not through instructions alone.
All those interviews, all those moments of uncertainty and decision-making, have a place to live. They exist as short conversations where young people learn how to be present with an artist. Not necessarily how to “be journalists,” but how to listen, how to react, how to connect.
This is not a format designed to look right.
It’s the natural outcome of a way of learning that doesn’t ask for permission first.
1 Minute With is not a series.
It’s a consequence.
Watch more conversations in our 1 Minute With YouTube playlist.
Ready to start shooting festivals like a pro?
TMN® Music Photography Course is open for enrollment now 🚀
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More real learning.
Welcome to TMN® Learning.
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