Azikazin Magic World is a South Korean five-member creative collective that brings together electronic music, animation, games, comics, and original characters.

At the center of their work is Jujubee, a character whose stories connect the group’s songs, visual language, and expanding fictional world. Recorded during Primavera Pro Barcelona 2026, Azikazin Magic World speak with ‪TMN founder Pablo Herrera about how the project began with childhood friendships, a shared love of animation and games, and the desire to create beyond a single musical format. ‪Azikazin Magic World‬ explain how music, videos, game animation, comics, and characters all develop within the same universe.

There is no fixed creative order: an idea for a game, a character, a video, or a piece of music can become the starting point for something larger. The group introduces Jujubee and Tra→Kids!, the characters at the center of their growing mythology. Jujubee consumes memories in order to transform and protect his friends, a story that shapes their first album, Memory Overdrive, and will continue through future releases.

They also discuss the pleasure of building sounds and performing live, the role of childhood memories in their visual world, and the collaborative process behind their work—from creating 3D layouts and drawing over them to designing character voices and incorporating them into their music.

Azikazin Magic World reflects on starting out in a basement studio, how those early conditions influenced their darker and more playful visual language, and their hope to eventually expand the world through animation and games.

Read the full interview with Azikazin Magic World on our blog.

📍 Recorded at Primavera Pro Barcelona 2026

🎙️ Interview by Pablo Herrera

📸 Photography by Ivan Martínez

✍🏼 Edited by Pablo Herrera

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