CONTENT CREATION GUIDE FOR TMN CREATORS
TMN Creators making content. Barcelona, 2024. Photo: Pol Rodríguez (TMN).
Introduction
Welcome to the TMN Content Guide for Creators.
This guide is designed to help you create high-quality content during event coverage. Our mission is to provide you with the tools and best practices to capture impactful moments, tell unique stories, and connect authentically with our audience—while always upholding the quality standards of Teens Media Network.
Whether you're creating for Instagram, YouTube, TikTok, or another platform, this guide will help you make the most of each channel to maximize your impact and ensure an unforgettable experience—for both you and your followers.
Be sure to follow the goals and best practices outlined in each section to keep your content consistent, engaging, and professional.
Let’s get started!
— TMN Team
Formats
🔹 REELS
Objetive:
Capture and share the most impactful moments from our coverage in a creative and dynamic way to inspire and connect with the audience.
Types of Content:
Reports/News (includes multiple interviews + B-roll) [Max. 1:30] 👉🏽 See Example
Concert Recaps, Film Screenings, Red Carpets, etc. – May include quick interviews with the audience and/or artists [Ideal: 1 min. Max: 1:30] 👉🏽 See Example | 👉🏽 See Example
TMN Creators in Action (Behind the Scenes/Testimonials) [Max: 1 min] 👉🏽 See Example
🔹 CARRUSELES
Objetive:
Tell visual stories of the festival by combining images, short videos, and text (quotes) to highlight artists, experiences, and unique perspectives in a format that invites swiping and exploring.
Types of Content:
News/Features/Reviews — 👉🏽 See Example
Photos with storytelling: artists + atmosphere + moments (these can be previews of deeper interviews that will later be published on the TMN blog and YouTube in long-form format) 👉🏽 Ver Ejemplo See Example
“Best of the Day” or “Top 3 Moments” 👉🏽 See Example
TMN Creators in Action (Behind the Scenes/Testimonials) 👉🏽 See Example | See Example
🔹 STORIES
Objetive:
Share real-time updates from the festival, showcasing spontaneous moments, reactions, and atmosphere details to keep the audience instantly connected.
Types of Content:
Concerts and Conferences
Quick questions to the audience (no complex editing)
Post-show reactions (no complex editing)
Short videos and photos of TMN Creators at work
👉🏽 See Examples
🎵 TiKTOK
Formatos:
🔹 TikTok FEED
Objetive:
Create quick, fresh, and spontaneous content that reflects the energy of the festival and connects with a younger audience through humor, creativity, and authenticity.
Types of Content:
Quick concert clips (may include interview snippets or not) [Max: 1 min] 👉🏽 See Example
Spontaneous audience reactions [Max: 1 min] 👉🏽 See Example
Key moments from interviews [Max: 1 min] 👉🏽 See Example
TMN Creators in Action (Behind the Scenes/Testimonials) [Max: 1 min] 👉🏽 See Example
🎶 YOUTUBE
Formatos:
🔹 SHORTS
Objetive:
Create fast and visually striking content to instantly capture the audience’s attention.
Types of Content:
Quick concert clips (may include interview snippets or not) [Max: 1 min] 👉🏽 See Example
Spontaneous audience reactions [Ideal: 1 min. Max: 1:30] 👉🏽 See Example
Key moments from interviews [Ideal: 1 min. Max: 1:30]👉🏽 See Example
TMN Creators in Action (Behind the Scenes/Testimonials) [Max: 1 min] 👉🏽 See Example
🔹 HORIZONTAL VIDEO (Long Form)
Objetive:
Create longer videos, interviews, and event coverage that provide depth, context, and emotional connection with the audience.
YouTube Classic videos have a deeper and longer-lasting reach than other formats, and are key and strategic for growing our audience in quality and depth.
Higher quality in image, sound, and editing is also expected compared to other social networks like Instagram or TikTok.
Considerations:
Always use horizontal format (16:9) for YouTube interviews longer than 3 minutes.
Use a tripod and external microphone to ensure image and sound quality.
Make sure the content has a clear introduction, development, and a strong conclusion.
These videos may require more time in planning, filming, and editing, but their reach is much greater than content on other social networks and is strategic.
Review examples 👉🏽 See Example | 👉🏽 See Example
🌐 TMN BLOG POST
🔹 BLOG POSTS
Objetive:
Publish professionally written articles about concerts, events, interviews, and reviews, following TMN’s editorial approach and standards, with the goal of informing and educating the audience.
Considerations for TMN Exclusive Interviews:
Always provide a clear introduction and context about the artist or event before the interview or feature. 👉🏽 See Example
Interviews should be clear and professional, and the article should conclude with a strong, impactful closing. 👉🏽 See Example
After conducting interviews, always take a high-quality photo of the artist to illustrate the interview.
Considerations for covering concerts, music festivals, film events, fashion shows, etc.:
Always produce audiovisual content (photography and video) in both vertical format for social media and horizontal format for blog articles. 👉🏽 See Example
Chronicles should be accompanied by a short recap video (no longer than 1 minute), with simple editing that includes between 3 and 4 songs from the concert, using clips of 15 to 20 seconds per song. 👉🏽 See Example
Preferably, interviews with the audience should be conducted to convey the excitement of the concert: which songs they expect to hear, what they liked the most, etc. These interviews can be included both in the article and in the recap video. 👉🏽 See Example
It is mandatory to take photos of your accreditations or photo passes, preferably with you in the shot. These images help us humanize the coverage by allowing for a brief personal reflection on what the opportunity to cover an event with TMN has meant to you. They are also very useful for social media and help our audience better understand our educational mission, the value of these experiences, and the real impact TMN creators can have. 👉🏽 See Example
Considerations for Writing Film, Music, and Other Reviews:
Reviews should be well contextualized and professionally written, providing relevant information about the work, its cultural context, and all the event in detail. 👉🏽 See Example
If individuals (artists, guests, etc.) are mentioned, they should be properly introduced and contextualized, briefly explaining who they are and their role or relevance. 👉🏽 See Example
The review should go beyond a personal opinion by offering an informed reflection, supported by solid arguments and references that help the audience better understand the work or event being analyzed. 👉🏽 See Example
✍️ General Considerations for Article Writing
Include well-chosen and strategic hyperlinks as a fundamental part of the article.
Incorporating relevant links shows that you have done your research and are well-informed about the topic you are covering. It is part of the learning process as a creator and is mandatory. If you mention songs, events, artists, or films, link to reliable sources such as YouTube videos, Spotify tracks, specialized articles, or reputable media outlets. This enriches the reader’s experience and strengthens the credibility of the content.Do not include more than 8 hyperlinks per article.
The selection of hyperlinks should be fair and strategic, prioritizing high-quality publications or reputable media outlets. Excessive links can distract readers and negatively impact the content’s readability.Always integrate internal links to TMN articles whenever possible.
For example, if you have already written a related article, you can reference it with phrases like “as I mentioned in my last review…”. This not only reinforces the context but also improves the indexing of our own platform.If you accompany your article with photographs, upload them separately to the assigned Drive folder.
Do not include images within the article document. Make sure each file is properly named with the artist’s name, album, or movie title to ensure good organization and proper indexing.Images should have a minimum resolution of 1200 pixels wide, be sharp, and well-composed, as they visually represent TMN’s editorial quality.
📝 SUBSTACK BLOG POST
🔹 SUBSTACK NEWSLETTER
Objetive:
Share personal experiences, in the first person, about covering an event or interviewing an artist, connecting with the audience through authentic and emotional storytelling.
Types of Content:
Tell a personal story or share a meaningful experience that left a lasting impact. Always start with a strong introduction that provides context for the event or experience. 👉🏽 See Example
Include a strong closing that summarizes the experience and leaves a reflection or a call to action. 👉🏽 See Example
It is important to include photos of the interview, the artist, and the creators at work.
Familiarize yourself with TMN’s editorial standards, keep them in mind when creating content, and consult them whenever you have questions about the proper approach, style, or format for your work.
These standards exist to ensure consistency, quality, and professionalism in everything we publish. Following them doesn’t mean limiting your creativity, but rather enhancing it within a framework that represents TMN’s identity and values.